Hello, we’re True. We’re reimagining business through innovation and investment.
We come with a new perspective and a pioneering spirit. We’re ambitious; our goals go beyond profit. This is the future of business and there's no turning back.
A unique model for investing, innovating & growing
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.
Meet the changemakers
Our people are passionate about better business. We work toward one goal: unprecedented commercial success, built the right way.
The culture and people are the best thing about True. I always think about how lucky I am to have been able to start my career at True with people who genuinely care about my personal and professional growth.
Having previously worked with True when at the John Lewis Partnership, I recognised the potential of the unique model that True operates and saw a team with huge ambition to grow something really special.
I wanted to join True because it’s a different way of approaching the industry we’re in, and this coupled with the retail and consumer angle gave me real reason to be excited.
I wanted to be a part of True because we’re building something in a company that shared similar ideals to myself. I was looking to find a common goal and I instantly knew from meeting Matt and Paul that I liked them, wanted to work with them and be on the True journey.
A portfolio that excites us. Every day.
We work with companies and brands that inspire us, shape consumers' lives and create new opportunities the world over.
True stories
News
Ribble Cycles appoints Sean Hastings as new CEO
Ribble has named Sean Hastings as its new CEO. Hastings, a veteran in consumer sector transformation, brings a wealth of experience from B2C Group, River Island, and Pentland Brands. This strategic move follows the recent appointment of Becks DeNiro as chair. Current CEO Andy Smallwood will transition to a senior adviser role, ensuring a smooth leadership change.
News
Sneak Energy Wants To ‘HACK YOUR BRAIN’ This Summer
Disruptive energy drinks brand Sneak Energy’s first OOH campaign goes live this June and runs throughout the summer, broadcasting its formula’s powerful ability to ‘Hack Your Brain’.
Insight
Transforming Retail: Insights from BRC CEO Technology & Innovation Insights Session
We recently held a CEO Technology & Innovation Insights Session, providing a critical platform for 30 retail leaders to discuss the challenges and opportunities presented by technological advancements. Following a presentation from Matt Truman on the current state of Retail, we focused on three topics presented by Danielle Le Toullec, Jamie Campbell and Liam Buswell: The Future of Brand Engagement, Shrink and Colleague Safety and Back-Office Automation.